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DEVILLA is a sui generis women's clothing and accessories store based in Dallas, TX, consisting of limited, curated items that are affordable luxury and timeless. From handbags and jewelry, to beauty and style events, our passion is to empower women to live boldly and beautifully in everyday life. Dedicated to making a difference in the lives of women in DFW, DEVILLA partners with organizations and hosts events focused on educating, serving and empowering local women to accomplish greater success in life.


DeVilla style blog is a place to find original posts featuring wearable style, travel, beauty, fitness and occasionally entertaining tips.


INTERVIEW: Valarie Goff on Food, Dating, Style and Human Trafficking.

Arisbet Cantu

"Hi, my name is Valarie. Help! I'm a missionary. Kidding. Kinda. I’m the Women’s outreach specialist. I work with women who are employed in the commercial sex industry."

Home Town: Big Spring, Texas (West Texas)

College Town: Waxahachie, Texas (SAGU)

Describe yourself in 3 words: Sweet, Compassionate, Present.

Describe a typical day on the job: I wake up at 7 a.m., but I really start my day at 9 a.m. My work includes calling churches to get services booked so I can raise support. That in itself is a job. I do not get paid by FREE International, our work is based on donations. (Psst click here to support me and my work.) With the brothel ministry, I connected churches to help donate gifts for the women. I do administrative work to make the ministry happen, including coordinating mission groups that travel to Vegas from all over the nation to learn more about human trafficking. I do a lot of educating groups and individuals to increase awareness. Preventative work I do includes volunteering with organizations like the Boys and Girls club and functioning as a mentor to a select few teenage girls. Every year I coordinate the outreach for the Super Bowl, this year I functioned as the Director leading the group assigned to work the outreach effort at the Super Bowl in Houston.

What is the top misconception people have about sex trafficking: People choose that life. It's simply not true for most. 

How would you describe the average victim: Statistically, average age a girl enters into prostitution is 12 - 14 years old. But I work with older women over the age of 18. A common trend is they have a very poor, damaged perception of men.

If you could convince the working girls of one thing, what would it be? Convince them that there is hope. Because I think they don’t see that. There is hope in Jesus.

What is the toughest part of your job? Sometimes I feel the pressure of supporters and churches to see numbers of girls who have come out of the life, and it does not work that way. It takes time and dedication to each woman and each one has her own unique experience. It takes a lot of patience and not giving up when you don’t see immediate results.

Can you share an experience while at the brothel ministry that really impacted you? There was one girl who I met twice and I really gravitated towards her. She had just started in the brothel but had previous industry experience. I felt ‘oh my God, the longer you stay here you are going to change so much’ I felt I saw her heart, she was a sweet kind hearted young woman. And after that I didn’t see her again, I don’t know what happened to her. I was sad because I hoped to reach her.

What is a personal lesson you took away from doing brothel ministry? Not to make the women feel low or judged. We had an experience where we had volunteers put together gifts for the workers in the brothel. They were gifts given to the group from a donor. We did not look through them and the girls saw these cards in the bags that had prayer notes about praying for the women in the brothel. They were not supposed to go in donations for the girls, we don't know who put them in the bags. It was communicated back to us that the girls in the back read these cards and got offended. So I know on my end, in the future when I’m the one in charge to go through everything and make sure they never feel less than.

Talking Style...

How would you describe your style? I don’t know, what you saw yesterday was not me, usually I don’t go out of the house like that.

Arisbet: Guys, she drove up to Dallas, was wearing like…’I’m about to clean a very dirty house’ outfit.

Valarie: I love wedges. People know me for always being dressed up. I typically wear navy, blue, black, neutral colors. Love Shoes. A lot of times you can find me in make up, earrings, watch, blouse, jeans and wedges. That’s my go to. It looks like I put effort into it and people say OMG you look so cute, seriously throw jeans on, your shoes and a nice blouse. You can also wear a dress. In winter time, add boots with tights and a dress.

What is something you would never wear? A fanny pack.

What is an essential item in your wardrobe that you take with you when you travel? My skinny jeans and my wedges.

Who is the celebrity you admire most for style? Ooooo, the Kardashians. 

Let's Talk About MEN.

What is the first thing you notice in a man? His muscles.

What was your worst date ever? Before I was a missionary, I met a guy at my previous job who took me out on a date. We went bowling and he was very touchy, smothering me. I don’t like that, I don’t know you and like you don’t have the freedom to just do that. I was like I just want to go home to my family.

What is most challenging about dating now a days? It’s hard to find somebody on my level who is following his calling.

What have you learned so far from poor dating experiences? I learned that I cannot change a man.

What do you look for in the ideal future husband? I like men in their 30s. Someone who loves Jesus, has a sense of humor, and is supportive in what God has called me to do. Tall dark and handsome, I like Hispanic men with a full sleeve! I love tattoos on a man.

What advice would you give a fellow single woman who wants to get married? Don’t lower your standards.

What’s your favorite food? Mexican. I love, love, love chips and salsa. I love spicy food too.

What is your definition of success? It’s not living the “American Dream”, it’s fulfilling what God has called you to do.

What’s your favorite quote? “God does not call the qualified, He qualifies the called.” By anonymous.

Who do you admire the most and why? My aunt, she pushed me to pursue more in life.

What’s your greatest strength? Listening.

If you could change anything about yourself what would it be? My hair. It’s curly, I don’t like it.

What is the best food in Vegas? There are no good Mexican restaurants in Vegas, let me tell you. There is this Vietnamese restaurant Viet Noodle Bar, and they have great pho.

What did you miss the most about living in Texas? Eating at Whataburger, my friends and family.

What is the last book you read? Unreasonable Hope: Finding Faith in the God Who Brings Purpose to Your Pain by Chad Veach

What is the best advice you took from your mom? Close your legs.

What is the most spontaneous thing you’ve done recently? Go to Idaho. And let me tell you, they have beautiful men there.

Where do you see yourself in 3 years? I hope to be married but that’s a hard question for me. I just live in the moment, I’m open to whatever God has in store.